Integrated Marketing Manager, Omnichannel
Blue Cross Blue Shield of Massachusetts
Ready to help us transform healthcare? Bring your true colors to blue. The Integrated Marketing Manager: Omnichannel (IMM) is a results-driven marketer with expertise across all digital channels. The IMM will leverage that expertise to develop omnichannel recommendations across digital channels to include, but not limited to, email, SMS, inbox messaging, search, web and social media. Recommendations will be made in coordination with integrated marketing and channel leads and adhere to omnichannel best practices and increasing engagement, customer retention and building loyalty in both the B2B and B2C segments. Working closely with the Omni and Enterprise Technology teams, they will also ensure content is executed across all channels and reaches audiences with the right message through the right channel at the right time according to plan. In addition, the IMM will provide reporting requirements to partner teams across channels to ensure timely reporting for performance measurement and campaign optimization. This position is eligible for the following personas: eWorker, mobile, resident. Responsibilities: Manage omnichannel marketing activities, including translating overarching campaign strategy into appropriate into channel execution plans, coordination of creative execution, reporting, sequencing, and optimization with partner teams Educate the organization on channel best practices, applicable usage of each channel, and how channels can be used to complement one another in holistic campaign development Helps guide creative execution through briefs for digital channels (email, SMS, inbox, etc.) and through close collaboration with Integrated Marketing Lead(s) and overarching campaign strategy to ensure channel creative and digital landing experiences are developed in a customer-centric tone/voice, align to larger product or brand campaign goals and channel best practices, and are seamlessly connected Acts as lead on email, SMS, and other key digital channels and primary partner to Omni and Enterprise Technology teams to coordinate channel campaign execution Formulates and executes test strategies focused on improving key metrics Develops and implements reporting processes to track program performance in coordination with analytics partners Works closely with Channel Marketing Coordinator to manage calendar for omnichannel campaigns ensuring the latest activities are reflected and shared with relevant stakeholders. Initiates and implements channel growth strategies for B2C and B2B markets that drive organic growth of email and SMS subscriber bases Leverages analytics data to measure results, gain insights into campaign performance, and optimize channel performance Requirements: Bachelor’s degree with 6+ years of experience in digital marketing with proven expertise and effectiveness across audiences and channels. (Email, SMS, website, social, mobile etc.) Past experience actively leading email, SMS, and other digital channels with deep understanding of digital marketing concepts and metrics Detail-oriented, solutions-driven, organized, multi-tasker who works well under pressure with ability to manage complex projects to produce high-quality, effective campaigns Strategic thinker who is analytical and able to derive meaning from data and make sound recommendations for communication optimization Impressive communication and presentation skills for multiple management levels, including senior leadership. Demonstrated ability to make sound business recommendations and decisions. Demonstrated success as an internal and external business partner to key stakeholders Understanding marketing automation systems. Past experience/exposure to Redpoint, SendGrid, Twilio, Adobe Analytics a plus Healthcare experience and familiarity with HIPAA privacy a plus. Minimum Education Requirements: High school degree or equivalent required unless otherwise noted above LocationBoston, QuincyTime TypeFull time Salary Range: $107,640.00 - $131,560.00 The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability. This job is also eligible for variable pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. WHY Blue Cross Blue Shield of MA? We understand that the confidence gap (https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/) and imposter syndrome (https://www.braintreepayments.com/blog/overcoming-imposter-syndrome/) can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL. As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture (https://careers.bluecrossma.org/us/en/culturepage) page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community (https://careers.bluecrossma.org/us/en/jointalentcommunity?applyType=JTC) to stay “in the know” on all things Blue. At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month). Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates. Our Commitment to You We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance. Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law. Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.