At Event Source, our associates are more than promoters of our exceptional products & service. They are important assets to our business; individuals who care and keep our company standards. With our training, development, and benefits, there are real opportunities for your future.
Summary: Responsible for developing, implementing and executing strategic marketing plans for our family of brands in order to attract potential customers and retain existing ones. Supervisory Responsibilities:
- Interviews, hires, and trains staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees and in accordance with company policy.
Essential Duties and Responsibilities:
- Create and maintain a yearly written marketing plan and budget.
- Brand management.
- Oversee all company brands.
- Understand rental market trends, competitive environment, what motivates our customers to react and then recommend appropriate campaigns.
- Lead website development and campaigns in partnership with marketing team.
- Provide all research, analytics and measurements of all marketing efforts.
- Inventory marketing collateral & establish brand collateral.
- Design, execute and oversee all aspects of digital marketing programs including our marketing database, email, and display advertising campaigns.
- Provide leadership and strategic direction in the development and implementation of digital marketing plans.
- Lead strategy for website design and development.
- Evaluate and direct content and make recommendations on custom features.
- Direct all development in partnership with marketing team.
- Provide ongoing review and direct improvements.
- Provide ongoing management of contracted partner including plan management, change management and continual evaluation of services provided and effectiveness.
- Direct and manage all company advertising.
- Write copy for marketing materials, awards, press releases.
- Own and manage award submissions.
- Create, manage and distribute all marketing material for sales staff.
- Partner with our Purchasing department for formal roll out of new rental products.
- Lead and set objectives for Marketing team’s weekly meeting.
- Negotiate cost for all marketing related services.
- Work with regional Market Managers to design and implement regional marketing needs.
- Manage all media buying.
- Serve as trade show manager and company PR manager.
- Must be able to demonstrate creative talent.
- Directs and implements the organization’s advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company products.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge on emerging products and services.
- Collaborates with senior executives to develop growth plans for the organization.
- Performs other related duties as assigned.
Qualifications and Requirements:
- Bachelor’s degree in Business Administration, Marketing, or related field required.
- Working knowledge of Adobe Suite including InDesign, Illustrator, Photoshop design software and Internet software.
- Expert proofreading skills and can audit own work for size, color and content correctness thoroughly.
- Can edit, color correct and prepare multimedia files for all marketing needs.
- Ability to multi-task multiple projects, prioritizes workload, and manages time effectively.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Knowledge of Mac OS with ability to work with Microsoft Remote Desktop and Microsoft Outlook and Calendar programs.
- Knowledge of Google Analytics and Google AdWords.
- Knowledge in e-commerce platform, Magento a plus.
- Detailed oriented and keeps organized files of versions, revisions, and final work.
- Must be organized and continually re-prioritize based on the needs of the company
- Must pass company drug screen and background check.
All candidates will be asked to complete a Behavioral and Cognitive Assessment through the Predictive Index.