Go-To-Market Manager, B2B

Location: London

Work plan: Hybrid - Tues & Thurs in office. Mon, Wed & Fri remote.

Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.

The role in summary

As a Go-To-Market Manager, working out of our London office, you will be responsible for engaging directly with our EMEA-based clients, defining and implementing their digital marketing strategy and plans. You’ll demonstrate the ability to quickly understand business needs, uncover illuminating insights and apply deep knowledge of digital media to analyse, evaluate and determine which channels in which mix will deliver the optimum results to bring brand positioning, demand and ABM campaigns to life.

As well as strategic nous, you’ll have experience in platforms such as LinkedIn, marketing automation and CRM, with familiarity in 6sense a plus.

The specifics

Work with client stakeholders to understand their marketing and growth strategy, priorities and opportunities, which you can then translate into a results driven marketing plan
Work with account teams to lead client planning, briefing and onboarding sessions to ensure effective capture of requirements and the ability to translate into directional strategies
Develop GTM frameworks that define the high-level campaign requirements, audiences, segments, budget breakdowns, channel recommendations and digital experience integration
Develop GTM campaigns and programs with a focus on brand activation, demand generation and ABM across all funnel stages
Develop GTM blueprints that detail the overall campaign experience including channel/media selection, ad formats, message and content integration, campaign timeline, web integration and inbound/outbound journeys
Develop segmentation strategies that will be leveraged within paid media and direct communication channels to ensure effective targeting, personalisation, message and content delivery across campaign and funnel stages
Develop data strategies that leverage demographic, firmographic, technographic, intent and wider 1st and 3rd party data for targeting across channels
Work with clients to define their demand waterfall funnel that will be leveraged for demand generation strategies and to ensure alignment between marketing and sales
Work with clients to maximise their maturity and utilisation of marketing platforms including data strategy, e-mail campaigns, lead scoring models, website integration, data capture, lead routing, landing pages and nurture strategy
Develop database marketing programs that leverage CRM, marketing automation and wider platform data to identify different segments across the customer lifecycle that can be targeted with different campaigns
Develop ABM strategies that integrate with wider campaign programs and leverage multitier engagement models (one-to-one, one-to-many, etc) to engage and drive revenue from acquisition, cross-sell and up-sell programs
Develop ABM account strategies with client marketing and sales teams to define ideal customer profiles, account lists, account scoring models and mapping of accounts to ABM engagement models

This is a role for an ambitious individual, one with a deeply ingrained passion for digital media and marketing. Someone ready to take a step up to a leadership role. A relentless learner committed to continually developing the attitude, skills and competencies required of a truly elite B2B marketer and business-savvy high-performing operator.

Join us and you’ll be working with some of the industry’s most advanced thinkers, nicest people and the world’s biggest brands.

Stein IAS

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Go-To-Market Manager, B2B