The Conversion Rate Optimisation (CRO) Manager is responsible for enhancing the online customer experience and maximising conversion rates across Wex Photo Video's website. This role requires a strategic thinker with a strong analytical background and a passion for continuous improvement. The ideal candidate may have a Data Analyst, UX Researcher, UX Designer, or Web Optimisation background. You will will have a deep understanding of user behaviour, a creative approach to problem-solving, a strong data interpretation skills, and the ability to implement data-driven strategies to optimise the customer journey.

Objectives

Develop and implement a comprehensive CRO strategy to improve the performance of our digital platform.
Conduct thorough analysis of website data, user behaviour, and conversion funnels to identify opportunities for optimisation.
Design, execute, and manage A/B and multivariate tests to improve conversion rates, user engagement, and overall customer satisfaction.
Collaborate with the marketing, design, and commercial teams to ensure seamless implementation of CRO initiatives.
Monitor and report on the effectiveness of CRO campaigns, providing actionable insights and recommendations for continuous improvement.
Utilise qualitative and quantitative research methods, including user surveys, session recordings, and usability testing, to inform and validate CRO strategies.
Create and maintain detailed documentation of CRO processes, test results, and experimentation plans.

Responsibilities

Develop CRO strategy: Create and implement a comprehensive conversion rate optimisation strategy tailored to enhance user experience and maximise conversion rates across the digital platform.
Stay current with industry trends: Keep up to date with the latest trends, tools, and best practices in CRO and experimentation.
Drive Continuous Improvement: Foster a culture of continuous improvement by regularly reviewing and refining CRO strategies based on performance data and emerging trends.
Team Management: Lead, mentor, and develop a Merchandising Executive.

Experience and Qualifications

Bachelor’s degree in marketing, business, statistics, or a related field.
Proven experience in a CRO, Data Analyst, UX Researcher, or similar role, preferably within the e-commerce / online retail sector.
Strong understanding of website analytics tools (e.g. Google Analytics) and experimentation platforms (e.g. Optimizely, SiteSpect).
Proficient and independent in data analysis.
Excellent communication and collaboration skills, with the ability to work effectively across multiple teams.
Strong problem-solving skills and attention to detail.
Results-oriented mindset with a track record of driving measurable improvements in conversion rates.
Some Figma design experience would be a plus.

Location

This is a central London-based hybrid role with at least one day in the office per week.
If you're based in the UK but outside of London and think this role is a great match for you, your application will be considered.

Wex Photo Video

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Conversion Rate Optimisation (CRO) Manager