Soldo is here to change the way businesses spend, for the better. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly, while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient.
We’re both a financial services and a software company and one of Europe’s fastest growing fintech companies. Operating in the UK, Italy and Ireland, we’re over 350 employees (from 26 nationalities) strong.
We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.
What’s in it for you
- Competitive salary
- Private healthcare for you and your family
- Pension scheme
- Flexible working options including working from home or our Marylebone office
- 60 days’ work anywhere, even outside the UK if you want
- 25 days off a year, plus public holidays as well as Christmas Eve and New Years' Eve, 2 volunteering days and an extra day off on your birthday
- Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
- Employee Assistance Programme and wellbeing portal
The Role
The Vertical Marketing Manager will lead the development and execution of a cohesive vertical marketing plan in partnership with marketing, sales, and operations teams. This role centres on crafting and delivering impactful, tailored messaging and value propositions that address the distinct needs and challenges of each vertical. The individual will work cross-functionally to coordinate vertical marketing campaigns and ensure messaging is aligned with sales initiatives.
- Messaging and Positioning: Lead the creation of compelling, industry-specific messaging for target verticals, ensuring alignment with Soldo’s value propositions. Collaborate closely with Sales, Product Marketing, and Solutions Marketing to refine positioning and highlight unique selling points that address each vertical's primary challenges.
- Content Creation: Develop high-value content to enable Sales and Marketing teams, including webpages, webinars, whitepapers, and solution briefs. Work closely with Communications to produce case studies and real-world success stories to demonstrate Soldo's impact across different sectors.
- Campaign Coordination: Outline strategy and manage the execution of integrated marketing campaigns for each vertical, working in close collaboration with Field Marketing and Digital Marketing teams to drive demand generation, lead nurturing, and pipeline development.
- Go-to-Market Strategy : Design and implement vertical marketing plans to prioritise key target accounts, channels, and messaging. This includes selecting appropriate marketing tactics—digital campaigns, third-party events, and webinars—to engage audiences and increase brand visibility within each vertical.
- Cross-Functional Collaboration: Partner with vertically aligned sales teams, Sales Operations, and Product Marketing to identify industry challenges, align on campaign priorities, and integrate new product launches or offers into the vertical marketing strategy.
We're looking for someone who must have
- Worked in a B2B business within the technology, SaaS or Fintech industry.
- Experience developing value propositions and vertical-specific content with a good understanding of inbound, outbound and digital marketing best practices.
- Understanding all marketing mix aspects, including research, insight, message development, channels and measurement.
- Experience working with sales teams and supporting programmes that generate pipeline.
- The Ability to consistently produce results on time and within budget.
- A strong pedigree in vertical marketing and demonstrable ROI for the programmes executed.
- The Ability to align tactical plans with strategy.
- Familiarity with Salesforce and marketing automation platforms (Marketo)
- Strong skills in Microsoft Office, emphasising presentation and document creation.
- The Ability to align tactical plans with strategy.
- Experience and strong skills in Sales force automation systems (Good understanding of the Campaigns and Reporting functionality of SalesForce.com is a must)
- Experience with Marketing automation platforms (Theoretical understanding of Eloqua or Marketo needed).
- Strong Microsoft Office skills
It would be nice if you have
- Italian language skills a distinct advantage
