Head of Sales - SW London-Based (Hybrid working)
Up to £75,000 Base + Bonus Scheme + Equity Options
Mixtons is a fast-growing Ready-to-Drink (RTD) cocktail brand that’s disrupting the industry. As the company continues its mission to become a leader in the RTD market, we’re looking for a Head of Sales to build and lead their sales function from the ground up. This is an incredible opportunity to play a pivotal role in the company’s growth and success.
Where we are
- Mixtons has the largest events presence of any RTD brand in the UK, sponsoring the likes of Boardmasters, Kendall Calling, Victorious and Bournemouth 7’s, alongside being the exclusive cocktail partner for Winter Wonderland’s Ice Bar.
- Won 2 major listings at Wholefoods and WHSmiths, with one SKU being the 2nd best selling of any RTD in WF.
- Begun scaling our trade accounts, going live at Indigo at the O2.
- Alcohol titans on board including ex-CMO Pernod Ricard, exited founder of Hi-Spirits/Chairman at Proof Drinks, ex-MD at Distill Ventures.
- Key investors including major YouTuber/Podcaster Calfreezy and his co-host Chip alongside industry leaders in multiple verticals.
What’s the Role?
As Head of Sales , you will develop and execute a strategic sales plan to drive growth across both off-trade and on-trade channels. Reporting directly to the co-founders, you’ll be responsible for:
- Developing and executing a sales strategy that drives growth across off-trade and on-trade channels
- Securing listings with major grocery retailers, with a target to secure a key listing by 2025
- Building and scaling the sales team, creating a strong foundation for future growth
- Collaborating with the marketing team to align promotional efforts with sales objectives
- Direct input into New Product Development (NPD), using market feedback and trends
- Exploring new markets and international export opportunities
- Acting as a brand ambassador for Mixtons’ values and challenger mindset
This is a hands-on, high-impact role that will require you to get involved in every aspect of sales and lead from the front.
Why Join the Team?
- Autonomy & Ownership : Shape and lead the sales function from scratch
- Equity Stake : Up to 1% equity in the business, vested over 4 years
- Exciting Growth Opportunity : Be part of a fast-growing challenger brand set to disrupt the RTD market
- Innovation-Driven Culture : Direct influence on NPD and strategic initiatives
Who Are We Looking For?
The ideal candidate will be a self-driven, entrepreneurial sales leader with:
- 5-7 years of sales experience in FMCG, ideally with experience in the alcohol sector
- Proven track record of securing listings and driving revenue growth with major grocery retailers
- Experience in both corporate and challenger brands (2-3 years in each)
- Strong leadership, relationship management, and negotiation skills
- Ability to build and scale a sales department from the ground up
- Hands-on, results-focused approach with strong commercial acumen
You should be proactive, driven, and ready to roll up your sleeves to take on this career-defining opportunity.
If you're ready to make an impact and help lead Mixtons to new heights, apply now. Anderson Cole Group are partnering with Mixtons to recruit for this role.
