About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.About the roleAt Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently generating leads, nurturing them through the sales funnel, and converting them into sales demos and revenue. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a leader on our growth team, you’ll own the end-to-end performance of growth in our Core HR platform, diligently optimizing while also exploring new and creative ways to inflect growth.Working hand in hand with our sales team, you’ll scale the growth engine responsible for our biggest product suite: Core HR. You’ll maximize our penetration of target accounts across all segments (from small business to enterprise). And by running experiments, developing a playbook, and pushing the envelope, you’ll hit ambitious targets. On our path to $1B in ARR, your team is the biggest driver of revenue generation ($XXXM/ yr), and driving nearly unheard of year-over-year growth rates.This role is based in our San Francisco office.What you will doDrive pipeline for Core New Logo Sales. Take ownership of the strategy and execution for generating MQLs (marketing qualified leads) and SQOs (sales qualified opportunities) for Rippling’s highest revenue-generating product, the Core HR platform. You’ll be responsible for ambitious targets, and work cross-functionally across Sales, Growth, and other Marketing functions to hit those goals. Leading a team of high-caliber growth managers focused on various segments (e.g., VC-backed accounts, enterprise, SMB), you’ll also oversee a $XXM budget deployed both through your own directs and through functional teams such as performance marketing and field events.Build, analyze, and iterate on ABM playbooks. Leverage a variety of channels—including email, paid ads, direct mail, content, webinars, and field marketing—to drive pipeline and ROI within our target accounts. Partner closely with GTM teams to gain nuanced insights into different industries and segments. One day, you might be collaborating with your team to test new strategies to break into early-stage VC-backed tech companies, and the next, you'll be crafting approaches to engage enterprise-level manufacturing companies or brick-and-mortar small businesses.Craft a scalable nurture motion. Develop and implement a strategic approach to nurture leads effectively at scale. This includes designing tailored campaigns that guide prospects through the buyer's journey, leveraging personalized content, automation, and data-driven insights to keep leads engaged and progressing. Collaborate with stakeholders across multiple teams (such as Sales, SDR, Growth Engineering, Marketing Operations, and Brand) to execute a wide variety of Special Projects and Integrated Marketing campaigns. For example, your team might lead initiatives to improve inbound conversion rates or collaborate with Brand Marketing to develop and launch major thematic campaigns that span from brand awareness to bottom-of-funnel demo conversion.Analyze data to identify what’s effective and what isn’t—whether it’s writing your own SQL queries, conducting analyses in Excel or Google Sheets, reviewing email replies, or listening to sales calls.Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI. Experiment with new ideas for “hacky” experiments that drive MQLs and SQOs, and then scale the ones that are successful.What you will need8+ years of experience in growth, demand gen, finance, consulting, strategy, or product in a fast-paced, demanding environment, including 3+ years of team management experience.Excellent verbal and written communication skills. You’ll regularly write copy for marketing campaigns as well as communicate your ideas and updates across the org, from executives to engineers to sales reps.Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forward.Analytical mindset. You’ll manipulate and analyze data in SQL and Excel to drive campaign ideas and then analyze results to make improvements. Willing to roll up your sleeves. We’re still a startup, and will expect you to roll up your sleeves and work hard to get the job done.Bias for speed & ownership mentality. We move very quickly, and will expect you to set a similar pace for your team and own initiatives end-to-end.Strong attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details.Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there.A hacker’s mentality. You obsess over finding novel ways to efficiently scale every program—even when conventional wisdom says you’re wrong.Additional InformationRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.comRippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below..css-enzntz{padding-top:24px;}.css-19n7xxk-Body2Element{font-weight:normal;margin:0;padding:0;font-family:"ripplingFontMedium";font-size:15px;letter-spacing:0.25px;line-height:22px;display:block;}The pay range for this role is:.css-7sh15b-Body1Element{font-weight:normal;margin:0;padding:0;font-family:"ripplingFontLight";font-size:15px;letter-spacing:0.5px;line-height:22px;display:block;}215,000 - 280,000 USD per year (US San Francisco Bay Area).css-1jugqli{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;}.css-1jugqli:not(:last-child){margin-bottom:24px;}@media (max-width:768px){.css-1jugqli:not(:last-child){margin-bottom:8px;}}.css-6ewmrs-StyledIcon{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;font-size:24px;-webkit-transition:all 0.1s;transition:all 0.1s;box-sizing:border-box;line-height:1;letter-spacing:normal;}.css-6ewmrs-StyledIcon:before{font-weight:normal;content:"\e96e";font-family:RipplingIconsKit;height:1em;width:1em;}.css-6ewmrs-StyledIcon:focus:not(:focus-visible){outline:none;}.css-6ewmrs-StyledIcon:focus-visible{outline-color:#6098F8;outline-width:2px;outline-style:auto;}.css-nyz2ti-Body2Element{font-weight:normal;margin:0;padding:0;font-family:"ripplingFontMedium";font-size:15px;letter-spacing:0.25px;line-height:22px;display:block;margin-left:10px;}Marketing.css-f1lznh-StyledIcon{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;font-size:24px;-webkit-transition:all 0.1s;transition:all 0.1s;box-sizing:border-box;line-height:1;letter-spacing:normal;}.css-f1lznh-StyledIcon:before{font-weight:normal;content:"\e924";font-family:RipplingIconsKit;height:1em;width:1em;}.css-f1lznh-StyledIcon:focus:not(:focus-visible){outline:none;}.css-f1lznh-StyledIcon:focus-visible{outline-color:#6098F8;outline-width:2px;outline-style:auto;}San Francisco, CA Rippling
