With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.
We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We’re looking for a Head of UK Growth Marketing to join our ever-evolving SMB Commercial team to help us unleash the potential of every business.
The Head of Growth Marketing is a senior strategic leader for Worldpay’s UK SMB segment, responsible for driving customer acquisition, conversion, and revenue growth through innovative marketing strategies, leveraging data-driven insights, and optimizing digital marketing channels.
The Head of Growth Marketing strategizes and oversees the execution of marketing initiatives aimed at driving business growth of new SMB customers as well as expand the revenue of existing customers. This role involves a blend of creative marketing strategies and analytical approaches to boost user acquisition, engagement, and retention. Additionally, it will focus on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning marketing efforts with the company’s broader business goals.
Leads the development and execution of high scale growth-focused marketing strategies including the cross functional, internal and external resources for various programs, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
This role involves collaboration with cross-functional teams to ensure that marketing strategies are integrated with product development and sales objectives.
Leverages data analytics to assess campaign performance, optimize strategies, and make informed decisions to lower customer acquisition costs while increasing customer lifetime value.
Aligns with finance resources to ensure performance metrics are clearly aligning with ROI and LTV:CAC ratios.
Collaborates with sales teams to ensure capacity and routing efficiency for inbound marketing efforts to convert effectively and conversion rates.
Assesses the competition and directs the content and creative requirements to meet conversion targets. This includes designing optimal competitive promotions, messages and offers to attract leads and convert them.
10 years of growth marketing experience, with a focus on demand generation, growth marketing, and digital acquisition.
~ Strong analytical skills and data-driven mindset.
~ 5+ years of experience in building, managing, and leading teams.
~ Experience in campaign development and execution.
~ Strong SEO and SEM skills.
~ Bachelor’s degree in marketing, business, or a related field.
A competitive salary and benefits.
Time to support charities and give back to your community.
Parental leave policy.
Global employee assistance program.
Creative . We stay agile, using our initiative, taking calculated risks to progress. We champion our ideas and stay flexible to make them happen. Unlocking potential means working as one global community.
