We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.Your ImpactAxon is transforming safety with innovative public safety technology and tools designed for resilient, data-driven enterprises. Our mission to protect life spans industries, supporting both law enforcement and private enterprise organizations through solutions that integrate safety and operational excellence.We are seeking a visionary and hands-on Head of Enterprise Marketing, to drive demand in our fast-growing, high-stakes market. You will lead the development and execution of strategies that elevate brand visibility, generate qualified leads, and accelerate pipeline growth in the Enterprise space. This role aligns marketing efforts with revenue goals, ensuring a unified approach across our Enterprise GTM teams.As the Head of Enterprise Marketing, you will lead with a demand-generation focus, expanding Axon's reach through scalable, data-driven campaigns tailored for C-suite and senior leaders in the following sectors: Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers, Rail, Casinos/Event Venues/Stadiums. Reporting to the Executive Vice President of Marketing, you’ll partner closely with sales, product, and corporate teams, driving measurable impact in this high-visibility role.Executive Vice President, MarketingDirect Reports: 2Lead Global Enterprise Demand Generation StrategyDevelop and execute a comprehensive, demand generation strategy for Enterprise markets across the world, leveraging multi-channel campaigns, ABM, and content-driven engagement tactics to drive pipeline growth and conversion, with a focus on up-market accounts.Own the end-to-end lifecycle marketing approach, nurturing leads and driving engagement from awareness to closed deals through digital, content, and event-driven initiatives.Innovate with data-driven insights to continuously refine and optimize campaigns, targeting, and messaging, ensuring high-impact outreach and engagement.Oversee Enterprise Marketing InitiativesLead the Enterprise Marketing team while fostering a culture of innovation, collaboration and excellence.Oversee the creation and implementation of targeted campaigns that align with revenue objectives, integrating thought leadership, product storytelling and customer success.Collaborate with Corporate Marketing Centers of ExcellencePartner with centralized marketing teams, including Brand, Creative, PR, Events, and Digital, to ensure the Enterprise demand generation strategy is aligned with Axon’s broader goals and optimized for the enterprise audience.Serve as a bridge between Enterprise sales and product teams, providing insights to ensure that marketing strategies directly support business objectives and resonate with target segments.Drive Data-Driven Decision-MakingEstablish KPIs to track and analyze performance, implementing real-time optimizations to improve campaign effectiveness and ROI.Utilize analytics and CRM insights to continually refine the GTM approach, making Axon’s enterprise marketing efforts increasingly impactful.What You Bring12+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies.Proven experience leading marketing efforts for U.based companies as they expand into international markets.A strong background in managing and executing marketing programs across digital, events, creative and demand generation.A data-driven mindset, with a proven ability to track, measure and optimize marketing performance.Excellent cross-functional leadership skills, with experience working closely with sales, product and marketing teams worldwide.Strong experience with brand building, demand generation and public affairs.90 Days at AxonThe first 90 days are a critical period for setting the foundation and momentum that will drive Axon’s demand generation success within the Enterprise market to greater heights. By establishing clear strategies, KPIs, and collaborative processes, you will be pivotal in enabling Axon to meet ambitious growth targets and expand its impact across Enterprise sectors.Build rapport with your direct reports, cross-functional teams, and key stakeholders across Enterprise sales, product, and corporate marketing. Conduct an in-depth analysis of Axon’s Enterprise offerings, core customer segments, and competitive landscape. Participate in customer meetings and field observations to gain firsthand insights into the challenges and opportunities within enterprise markets to bring recommendations on where we are having impact and where we need to refocus efforts.Audit and Assessment: Review existing demand generation programs, current pipelines, and historical performance data. Evaluate digital, content, and event-based marketing initiatives to identify immediate opportunities for optimization or realignment.The First 60 DaysPresent a Strategic Plan: Based on your initial assessment, develop and present a high-level demand generation strategy that outlines key goals, targeted campaigns, and performance metrics. Align this strategy with the broader marketing and revenue goals to ensure an aligned approach across all Enterprise teams.Identify Quick Wins: Launch a few targeted, high-impact demand generation initiatives to capture pipeline momentum with key opportunities. These could include accelerated digital campaigns, lead-nurturing programs, or targeted account-based marketing (ABM) efforts focused on high-potential Enterprise accounts.Establish regular communication cadences and processes with corporate centers of excellence, including PR, Brand, and Digital, to ensure coordinated support for demand generation activities. Execute priority demand generation campaigns across digital, content, and event channels, closely monitoring performance to ensure alignment with Axon’s sales objectives. Drive pipeline growth in key sectors, with a focus on Fortune 500 accounts, by leveraging multi-channel campaigns and optimizing based on real-time data.Begin tracking campaign performance and pipeline impact, and introduce a regular cadence of performance reviews to optimize for high ROI.Integrate your insights and learnings from early campaigns into Axon’s long-term Enterprise marketing strategy, making recommendations on budget allocations, resource needs, and new initiatives that will support sustainable growth.Benefits that Benefit YouCompetitive salary and 401k with employer matchDiscretionary paid time offPaid parental leave for allMedical, Dental, Vision plansFitness ProgramsEmotional & Mental Wellness supportLearning & Development programsAnd yes, we have snacks in our officesBenefits listed herein may vary depending on the nature of your employment and the location where you workThe Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. We are also committed to building diverse teams that reflect the communities we serve.Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. Some roles may also require legal eligibility to work in a firearms environment.All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.
