Who We Are: IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Strategy development and campaign delivery for selected events within the portfolio*, working closely with partner agencies to execute world-class marketing.
*Included but not limited to Solheim Cup 2026, Women’s Scottish Open, Saudi International.
IMG is looking for an experienced Senior Marketing Manager to join the golf division to work across our owned, operated and managed events in EMEA. Alongside your marketing experience, strong commercial acumen and stakeholder management ability, a creative eye and exemplary project management / communication skills will be required to successfully deliver in this role.
Reporting to the VP of marketing, you will be based in the London Chiswick Park office and will be able to hit the ground running to establish yourself as an expert in the golf events marketing field, and adapt to the various nuances per brand as required.
Develop and deliver the events’ marketing and PR strategies to achieve maximum exposure and hit ticket sales targets.
Manage performance monitoring and reporting of all marketing activity, and proactively action adjustments where necessary to ensure optimisation for maximum performance, reach, and return on investment
Manage development and execution of event-related digital platforms including websites, email, social media profiles, influencer programs, entry mechanisms and on-site engagement solutions
Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled and opportunities for reciprocal marketing are maximised.
Act as brand guardian, ensuring all creative adheres to the brand guidelines.
Use analytics to monitor, evaluate and optimize marketing and communications strategies and effectively communicate those results to event leaders and stakeholders
Participate in the development of actionable insights that form our marketing strategy, including primary and secondary research, market intelligence, evolving digital and mobile behaviour, knowledge of the competitive landscape
Own the post-event consumer feedback process including event questionnaires, analysis, and internal communication
Regular reporting on ticket sales performance, providing insights and recommendations to ensure the campaign is a success.
Develop robust reporting system in collaboration with finance teams and be the point person for all performance updates.
Manage marketing budgets, working to find efficiencies, savings and greater ROI wherever possible.
Management and negotiation of third party, agency and external stakeholder contracts related including but not limited to: media buying agency, content production teams and graphic designers, PR agency and media partners.
Work collaboratively with Endeavor’s central services and partner agencies (Endeavor Digital, Endeavor Analytics, Seven League) to maximise campaign insights, strategy and revenue opportunities.
Oversee local marketing agency including contracting, and obtaining regular marketing reports to ensure performance is on track and add value where needed.
Brand awareness and affinity
Number of experiments/new marketing initiatives conducted (to incentivise a learning agenda using new A/B test tools)
Permanent, London Chiswick Park
Mon-Fri - 9am- 5pm
You'll usually work normal office hours; however, you may work longer hours including evening and weekend work when working to a campaign deadline or in the lead up to/ during an event.
You may be required to travel to each event and work on-site for the duration of the event, as necessary.
Outside of event travel there may be a requirement to travel both locally and abroad for meetings as part of the role.
5+ years experience in a Marketing Manager or Senior Marketing Manager role, both at the planning stages and on site.
~ Experience in marketing and communications within The Netherlands and Saudi Arabia advantageous
~ Deep understanding and enthusiasm for marketing in practice
~ Good commercial acumen and business sense
~ g Wordpress), ESP’s (e.g Mailchimp) and video creator tools within social platforms (TikTok, CapCut, IG Reels) and Adobe Photoshop
~ Knowledge of the golf landscape
~ We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
