Our client is a highly respected Lloyd’s Market Broker renowned for innovation and excellence in the insurance sector. As the business embarks on an exciting new phase of its branding and marketing journey, they are looking to hire a talented Copywriter who is a passionate storyteller with a flair for crafting impactful content that engages audiences and delivers results.
This is a unique opportunity to take charge of shaping the voice and messaging of a leading industry brand. From delivering engaging content to managing strategic campaigns, this person will play a pivotal role in supporting the company’s growth and marketing initiatives.
The successful candidate will be involved in:
- Producing clear, engaging, and persuasive copy for digital platforms, social media, email campaigns, blog posts, and print materials.
- Collaborating with the Head of Marketing to shape the go-to-market strategy ensuring messaging aligns with the company’s vision.
- Working with internal teams to create insightful articles and reports that position the company as a leader in the insurance industry.
- Partnering with the Bid Management team to craft compelling RFP responses that effectively communicate the company’s value proposition.
- Implementing SEO best practices to improve content visibility and increase website traffic.
- Monitoring and evaluate content metrics to refine strategies and enhance engagement.
- Supervising and support a junior copywriter while mentoring marketing team members to build their skills and expertise.
The ideal candidate will have:
- Strong experience of B2B digital marketing, including expertise in SEO, digital advertising, and analytics.
- Exceptional writing and editing skills, with the ability to tailor content for diverse audiences and platforms.
- Proficiency in marketing tools such as Google Analytics GA4, Meta Business Suite, and Power BI.
- Experience in the insurance sector is advantageous but not essential.
If you would like to learn more, please apply here or email Chris at Christopher.rolfe@bruinfinancial.com.
