Key Account Manager

Full P&L of Major Retailers

£50-70k + car allow + benefits

Hybrid working - West of Scotland

Alexander Steele is delighted to be working with an award-winning, 4th generation family-owned retail and wholesale bakery, Brownings The Bakers, to appoint a Key Account Manager.

Their specialties include morning rolls, tattie scones, oven scones and a wide range of confectionary products. Their most famous product, The Kilmarnock Pie has won numerous awards including, Best Savoury Product in Scotland, Best Pie in Scottish Football and The Best Pie in British Football.

Now within all major retailers, while also serving a large portfolio of convenience outlets and wholesalers, the businesses goal is simple – to bring the warmth, comfort and value from traditional baking to every customer, making them the go-to choice for bakery in Scotland.

Key responsibilities:

Account management and growth with major grocery retailers, developing and maintaining strong relationships with current retail clients.
Maintain regular contact with customers; anticipating and responding to their needs.
Identify growth opportunities within existing accounts and work to increase order volumes and frequency.
Quickly and accurately evaluate potential threats and opportunities that may impact the business’s commitment to its’ customers.
Provide exceptional customer service, acting as the primary point of contact for enquiries, orders, and feedback.
Identify and approach potential new clients, showcasing Brownings products and brand values.
Collaborate with the sales and marketing teams to execute campaigns aimed at expanding the customer base.
Develop account-specific sales plans to meet revenue targets.
Monitor market trends and customer needs to adjust product offerings and services accordingly.
Work with production and logistics teams to ensure timely delivery and quality control.
Maintain a deep understanding of our product range, ingredients, and baking techniques.
Assist in promoting new product launches and seasonal items to clients.
Regularly update clients on product availability, seasonal changes, and any special promotions.
Track and report on sales metrics, category analysis, customer feedback, and market trends.
Be proficient in the use of retailers CRM systems.
Provide insights and recommendations to improve account performance and sales strategy.
Prepare regular sales reports for management.

Experience and skills required:

Minimum 4-5 years in account management, sales, or business development, preferably in food, drink or FMCG sectors.
Proficient in the use of the big four retailers CRM systems.
Proven track record in new business development and managing/growing client relationships.
Demonstrable experience in developing strategic and commercial business plans.
Ability to identify and leverage opportunities for growth and revenue.
Strong understanding of finance and measures of performance.
Experience with creating strong routes into new and emerging markets.
Genuine interest in, and knowledge of, Scottish goods and the food industry.
Ability to analyse sales data, identify trends, and create actionable insights.
Able to work independently, under pressure and be able to adapt to changing client and market needs.
Able to think outside the box and develop strong licencing and collaborative opportunities.
Outstanding interpersonal, written, and verbal communication skills, enabling clear and effective collaboration with both internal teams and external stakeholders.
Excellent presentation abilities to confidently convey information, ideas, and insights across diverse audiences.
Full, clean driving license required and ability to travel as required to suit the demands of the business.

For further information on this opportunity, please get in touch with Lewis Miller on lewis.miller@alexandersteele.com

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Key Account Manager